As part of the SECO-funded Colombia+Competitiva programme, ProFound’s Gustavo Ferro was invited by Swisscontact to support Colombian applicants to formulate proposals for cocoa and natural ingredients projects. An expert panel will assess these proposals and choose projects that will be co-funded by the programme.

colombia-cocoaGustavo travelled to five locations in Colombia, and discussed extensively with project partners. With the organisations, he addressed broad subjects on market developments, access requirements, segmentation and, most importantly, how to translate the problems therein into practical interventions. Gustavo answered questions, shared experiences and assisted the applicants in structuring their thinking into a market systems approach.

The Colombia+Competitiva programme aims to improve Colombia’s competitiveness and diversify its economy. This is done by strengthening the country’s productive sector and enhancing its business enabling environment. The initiative was developed in the framework of the Swiss Cooperation in Colombia for the period 2017-2020.

Stay tuned for more news on Colombia+Competitiva.