2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever

  We’ve asked our consultants Nicolás Caso and Jolanda van Hal to share the main sustainable beauty trends of 2021 and why sustainably sourced natural ingredients for cosmetics are more important than ever. In this article, the two consultants share the main 2021 trends, how sustainability certifications are becoming essential to succeed in international markets, and how to meet the growing demands of international buyers. 2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever 2021 has also been an important year in terms of sustainability in the cosmetic sector. Sustainable sourcing [Read more]

2021-11-25T09:41:13+00:00November 25th, 2021|
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It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

  Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

2021-08-17T13:40:35+00:00August 17th, 2021|
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ProFound – Advisers in Development

  Access to Markets for Agro-Biodiverse & Natural Ingredient Entrepreneurs MARKET READINESS WEBINAR SERIES Getting started with international trade & Understanding the export market. discover program       Our mission is to contribute to: “Local income generation and sustainable sourcing by linking agro-biodiverse and natural ingredients producers to the market”       “We aim for local development that lasts, adding value for buyers and producers, on the basis of sustaining local biodiversity”   Sustainability is at the heart [Read more]

2023-05-23T11:58:19+00:00June 21st, 2021|
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Should your company export to the EU? – 6 key opportunities and assumptions to consider

  Exporting to the EU or other international markets can be a great business idea for your company, but this will require an initial investment and a good understanding of why your company should export. Do you know if your company should export to the EU or other international markets? Is it really a good business idea for your products? Watch our 5-minute video and learn about some assumptions and opportunities for companies that want to export to international markets. Watch the video https://www.youtube.com/watch?v=k79dxTnQRQQ   6 key opportunities and assumptions to consider First of all, the decision to [Read more]

2021-05-03T13:56:30+00:00April 29th, 2021|
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Boosting sustainable and equitable trade of Jatamansi

  Sustainable and equitable trade of Jatamansi For the last three years, ProFound´s consultant Jolanda van Hal worked together with our partners TRAFFIC International and ANSAB on the project “Succeeding with CITES: Sustainable and equitable trade of Jatamansi from Nepal”. This project, funded by the Darwin Initiative through the UK Government, just came to an end. Time to reflect on it and share its main achievements. About Jatamansi Jatamansi (Nardostachys grandiflora) only grows naturally in the Himalayan range, mainly in Nepal, India and China. The root of this plant is used in traditional medicine. Its essential oil is also [Read more]

2021-11-25T07:13:38+00:00April 22nd, 2021|
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Solution: Compliance

COMPLIANCE SOLUTION What is compliance and why is it important in the natural ingredient sector? To access new markets, suppliers need to meet requirements of markets and business partners. Buyers expect safe, traceable, sustainable, and well-documented products. To meet these expectations, compliance is vital. ProFound assists companies and support organisations in developing products and processes to become compliant with market requirements. Moreover, we make sure that suppliers can identify issues, recognize opportunities, and develop solutions to eventually show an interesting and competitive product offer. What can ProFound do for you with its compliance services? We help [Read more]

2023-05-23T09:05:35+00:00July 22nd, 2020|
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