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Nobel Peace Prize for the World Food Programme and the World Food Day – Let’s celebrate our #FoodHeroes!
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Nobel Peace Prize for the World Food Programme and the World Food Day – Let’s celebrate our #FoodHeroes!

profound2020-10-22T15:33:37+00:00October 16th, 2020|Tags: food, Food ingredients, Food Ingredients Europe, Food safety, Food Safety Management, market access, Market entry, Market Entry Strategy, market orientation, world food day, world food programme|

With this short article, ProFound celebrates World Food Day. We reflect on the relevance of our work in the context of the World Food Programme´s Nobel Peace Prize. World Food Programme´s Nobel Peace Prize © Nobel Media. Ill. Niklas Elmehed. Last Friday, the World Food Program (WFP) received the 2020 Nobel Peace Prize for its ¨efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas, and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict¨. We at ProFound applaud this recognition; it [Read more]

Introducing Kosovo to the market

Aafke van Sprundel2016-11-01T16:28:03+00:00December 15th, 2015|Tags: Anuga, Food Ingredients Europe, Kosovo, market orientation, Natural Ingredients, wild-collection|

As a follow-up to the inception phase, ProFound has been actively involved in the implementation of Swisscontact-PPSE's interventions for Kosovo's food processing sector in 2015. At Anuga (Cologne, Germany), ProFound provided support to 12 Kosovar companies dealing with a wide range of products, from smoothies and energy drinks to preserved vegetables and mushrooms. ProFound's role at Anuga went beyond creating business linkages, also including capacity-building aspects to the exhibiting companies. Food Ingredients Europe (Paris, France) was directly aimed at the non-wood forest product sub-sector, and served as a solid basis to define the strengths and needs of Kosovo's companies. At [Read more]

Market orientation: EU health ingredients

Aafke van Sprundel2016-10-11T13:27:03+00:00May 12th, 2015|Tags: Health, market orientation, Natural Ingredients, South Africa|

Robbie Hogervorst and CBI health ingredient expert Klaus Dürbeck travelled to Vitafoods in the beginning of May for a Market Orientation mission with South African producers of natural ingredients. During this mission, companies verified their market entry strategy with classroom trainings. They met with potential buyers and came to a better understanding what they need to enter the EU market. Not only did the trade fair show them potential customers, but also their competitors. Key in this work was to acquaint the companies with documentation: using company contact forms for effective decision making and follow up. Visiting retail outlets showed [Read more]