Social issues across global value chains have received more attention over the past years. Standards serve as a tool to ensure good social practices. But with over 400 sustainability schemes to choose from, how do you find the best one for your business? ProFound consultants Lisanne Groothuis and Jolanda van Hal researched just that. On behalf of CBI, the Center for the Promotion of Imports from developing countries, they identified current trends in social standards, compared the main standards on the market and developed guidelines to help exporters find the best one for them. The study and webinar [Read more]
As an exporter, you should choose a social certification standard that fits your company best. To determine which standard fits your needs you will need to determine your objectives and compare the different standards available to see which one helps you meet them. We have developed three important steps to guide you on this process. Determine your needs and objectives You should look for standards that help you achieve your objective and goal. Maybe you have a buyer that wants you to certify according to a specific standard before you can become a supplier. You can also use standards [Read more]
2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever
We’ve asked our consultants Nicolás Caso and Jolanda van Hal to share the main sustainable beauty trends of 2021 and why sustainably sourced natural ingredients for cosmetics are more important than ever. In this article, the two consultants share the main 2021 trends, how sustainability certifications are becoming essential to succeed in international markets, and how to meet the growing demands of international buyers. 2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever 2021 has also been an important year in terms of sustainability in the cosmetic sector. Sustainable sourcing [Read more]
It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?
Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]
For the last ten months, ProFound’s experts together with a local Ethiopian team have been working on establishing sustainable Gums and Resins supply chains in Ethiopia and linking them to international markets. As the project is coming to an end we want to share with you some of our main achievements and learnings. Strengthening Drought Resilience in the Arid and Semi-Arid Lowlands of Ethiopia (SDR-ASAL) Ethiopia's rural areas face enormous environmental and socio-economic challenges that put the livelihoods of small farmers and pastoralists at risk (Humboldt Universität Zu Berlin, 2017). These environmental pressures have become evident through the [Read more]
Organic Africa Pavilion at BioFach eSpecial 2021 The countdown for the Organic Africa Pavilion at BioFach eSpecial 2021 has officially started! Organic Africa Digital Pavilion at BioFach eSpecial 2021Countdown The meeting place for African exporters and BioFach visitors Every year, African exhibitors find new business opportunities with buyers, agents and partners at the Organic Africa Pavilion at BioFach. We conect high quality African organic suppliers with international markets. This year, Europe's largest organic fair will be held digitally and we will also join it with a digital Organic Africa Pavilion. Read this article to find out what the Organic [Read more]
BioTrade Asia Digital Pavilion at BioFach eSpecial 2021 The countdown for the BioTrade Asia Digital Pavilion has officially started! BioTrade Asia Digital Pavilion at BioFach eSpecial 2021Countdown We are happy to share that the countdown to ProFounds BioTrade Asia Pavilion at BioFach eSpecial 2021 officially started! This year, Europe's largest organic fair will be held digitally and we will join with two digital pavilions: the BioTrade Asia Pavilion and the Organic Africa Pavilion. Read this article to learn what the new BioTrade Asia Pavilion is all about, who the co-exhbitors of the Pavilion are and what you can [Read more]
The market potential of Cameroon´s Penja Pepper Project update: Exporting Penja pepper from Cameroon to the United Kingdom and other European countries We recently completed our study on the market potential of Cameroon´s Penja pepper. In this blog, we share some insights from this study and highlight the main opportunities and challenges of the market. This study was assigned by the United Kingdom Trade Partnership Programme (UKTP) of the International Trade Centre (ITC). The main objective was to analyse the current and potential European and UK market for Penja Pepper. Beyond the study, we also focused on providing practical [Read more]
Our work as a market entry expert for the project “Improving the incomes and nutrition outcomes of rural poor in Northern Kayin State” has come to an end. Workshop in Thandaunggyi township Scope of the project This project not only aimed to improve the nutritional status and WASH conditions of these farmers but also focused on improving their incomes. With the objective of improving the farmer's incomes, the project supported them to “step-up” and improve their position in agricultural value chains. ProFound´s role was to provide support as a market entry expert. We focused on black cardamom, and [Read more]
Nobel Peace Prize for the World Food Programme and the World Food Day – Let’s celebrate our #FoodHeroes!
With this short article, ProFound celebrates World Food Day. We reflect on the relevance of our work in the context of the World Food Programme´s Nobel Peace Prize. World Food Programme´s Nobel Peace Prize © Nobel Media. Ill. Niklas Elmehed. Last Friday, the World Food Program (WFP) received the 2020 Nobel Peace Prize for its ¨efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas, and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict¨. We at ProFound applaud this recognition; it [Read more]