Market Entry Strategy Archives

Nobel Peace Prize for the World Food Programme and the World Food Day – Let’s celebrate our #FoodHeroes!

profound2020-10-22T15:33:37+00:00October 16th, 2020|Tags: food, Food ingredients, Food Ingredients Europe, Food safety, Food Safety Management, market access, Market entry, Market Entry Strategy, market orientation, world food day, world food programme|

With this short article, ProFound celebrates World Food Day. We reflect on the relevance of our work in the context of the World Food Programme´s Nobel Peace Prize. World Food Programme´s Nobel Peace Prize © Nobel Media. Ill. Niklas Elmehed. Last Friday, the World Food Program (WFP) received the 2020 Nobel Peace Prize for its ¨efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas, and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict¨. We at ProFound applaud this recognition; it [Read more]

South East Asian producers getting ready for BioTrade exports

ProFound experts Robbie Hogervorst and Aafke van Sprundel conducted a series of market entry strategy trainings in Kuala Lumpur, Yangon and Mandalay for the Helvetas Regional BioTrade Project South East Asia. More than 20 Vietnamese, Lao and Myanmar companies were trained and supported to develop their first market entry strategy. A second objective was to build capacities of business associations to start developing market entry services to their members. During the workshop, the participants were guided to define how they wanted to position themselves on the market. Do they want to be a high end, a sustainable, ethical, unique [Read more]