Solution: Market Entry2023-06-02T07:50:21+00:00


Why is market entry important to develop business?

Finding the right market channel and partner is the last mile to success for any business. Solid partnerships increase competitiveness and allow companies to develop their products and services.

Suppliers in developing countries face challenges in international market access. Some do not have a clear strategy on market entry, while others are missing capacities to implement this strategy.

What can ProFound do for you?

We match suppliers in developing countries with buyers in local, regional, and international markets. With a wide network of buyers worldwide, we help companies find their best match.

Besides, we support both companies and their support organisations to make informed decisions on how to identify and select the right target markets and segments. This is complemented with advice on necessary actions to reach those markets and segments. We adapt activities to specific objectives, export experiences and capacities and pay close attention to ambitions and business planning.

What market entry services does ProFound offer?

Our market entry support helps companies make the last step towards market access. Our services include:

  • Export planning,
  • Trade fair support,
  • Matchmaking,
  • Matchmaking tours.

The Organic Africa Pavilion at BioFach, organic trade fair in Germany


Getting started with international trade & Understanding the export market.

> Export planning for natural ingredients companies

Through training and individual guidance, we guide companies in developing their own Export Marketing Plan and Export Strategy. Based on a thorough company audit, we develop an action plan together. As a company you receive tailored trainings to improve production processes, product development, export compliance, human resource management and/or supply chain management.

> Export marketing for support organisations

For support organisations specifically, we develop export marketing capacities. We provide trainings and workshops on how to identify the right product for the right market, with the right marketing mix. We also pay attention to create solid partnerships. This increases competitiveness, and it allows companies to better develop their products and services.

> Trade fair support

ProFound offersTrade fair preparation and participation to businesses and their support organisations. We assist in activities from helping you exhibit at a trade fair to ensuring that you reach the right buyers. Since 2015, we organise the Organic Africa Pavilion at BioFach. With this pavilion, we help promote Africa as a source for high-quality organic products. In addition, we give exporters a platform to meet international buyers. We also work in other key trade fairs in the natural ingredient sector, including In-Cosmetics, Food & Health Ingredients Europe and Vitafoods. During these international events, we offer study tours, workshops and matchmaking services.

> Matchmaking and matchmaking tours

For companies, ProFound offers direct Business-to-Business matchmaking. We engage directly with international business partners to create win-win situations. We are also experienced in bringing suppliers to target markets and in organising buyers missions to producing countries.

Our matchmaking tours and study tours allow suppliers to meet potential business partners and gain insights into the market to sharpen up their business strategies. These events are usually organised around relevant trade fairs in the natural ingredient sector. Matchmaking tours include extra educational activities such as seminars, and shop and company visits.

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