Cut hortensia flowers are gaining momentum on the European market. In a study for CBI and ProColombia, ProFound explored the potential for Colombian hortensia exporters in the Netherlands, France, the UK and Switzerland.


Colombia, the largest producer of hortensia for the cut flower market, is looking to expand its exports to Europe. CBI commissioned ProFound to assess the potential of Colombian hortensia in Europe, to facilitate the role of Asocolflores and ProColombia in guiding exporters. We analysed the market potential, competition, buyer requirements and business practices in Western Europe.

Although European buyer and quality requirements are very strict, Colombia does have a competitive advantage. The country can produce hortensia year-round, which supplements European production (limited to summer and autumn).

The studies will be shared with hortensia producers in Colombia and will become available on the CBI website.