ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI’s program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates.
Company support needs
Even though the companies are different in terms of their products, markets and capacities, they share several needs, including:
- Certification requirements according to market and buyer needs, both in terms of voluntary and compulsory certification;
- Product portfolio development and segmentation;
- Improve planning of production, processing and marketing in relation to human and financial resources; and
- Improve CSR compliance based on a proper risk assessment in terms of health and safety, and environment.
Preparing companies for Vitafoods 2018
With each of the companies, an action plan was developed to tackle these issues in the run-up to their participation at Vitafoods 2018 in Geneva. ProFound will provide distance guidance to the companies. This is part of our activities in Business Planning (see our solutions page for more information). For example, we will help the companies select the right products for the Vitafoods fair and ensure they finalise product testing and documentation. ProFound will also engage with the companies to ensure they implement their certification plans for organic or FairWild certification.