Within the scope of our work on the Regional BioTrade Project Southeast Asia with Helvetas, our senior consultant Robbie Hogervorst supported a Helvetas training mission in Singapore. During the training, selected companies gained insight into their potential to export BioTrade products; learning about buyer and market requirements, BioTrade market trends, and possible trade channels.
The companies also learned how to translate their new insights into their marketing plan: How to develop a suitable product, how to promote it, how to price it? This is part of our activities in Business Planning (see our solutions page for more information).
During the week, the team:
- Visited the Vitafoods Asia trade fair
- Met with interesting traders specialised in spices and tea
- Visited several retailers, both general and speciality shops
- Received training on BioTrade markets by Robbie and Helvetas’ Tuan Anh Le
ProFound will continue to assist Helvetas during the BioTrade Project by helping with business planning and matchmaking between the selected companies and potential BioTrade buyers. In the meanwhile, we will also help the companies to learn more about several sustainability certifications and standards important on the market.