ASPIRE Archives - Page 2 of 2

Ethiopia Mission June 2014: Counselling Sessions

Aafke van Sprundel2016-10-11T12:50:59+00:00June 2nd, 2014|Tags: ASPIRE, beekeeping sector, Ethiopia|

The Ethiopian honey sector is thriving. In 2011, the ASPIRE programme in which ProFound takes active part, counted 16 honey and beeswax processors. By now, in 2014, we are working with 26 members of the Ethiopian exporters association. Many businessmen and women recognise the opportunities in this sector. ProFound supports these entrepreneurs to develop their businesses by providing essential services: market analysis, analyses of capacities and strategic planning. In June 2014, we delivered services to individual entrepreneurs in a series of face-to-face counselling sessions in Ethiopia. It became evident from these sessions that, despite the many bottlenecks in the sector, [Read more]

Market entry for Ethiopian honey processors

Aafke van Sprundel2016-10-11T12:55:49+00:00March 4th, 2014|Tags: ASPIRE, beekeeping sector, Ethiopia, marketing strategy|

Kasper Kerver and Jesse Bloemendaal of ProFound held a 3-day marketing strategy workshop for Ethiopian bee product processors in Addis Ababa. After short theoretical introductions of the different topics in a marketing strategy, the participants of the workshop developed their own marketing strategies through exercises and private counselling sessions with the consultants. This workshop was the kick-off for a long-term commitment by ProFound to support companies with their marketing strategy and business planning. Entrepreneurs delivering a high-quality marketing strategy are invited to participate in local and international trade fairs and other matchmaking opportunities. The first participants of the workshop have [Read more]

Making progress in Ethiopia’s beekeeping sector

Aafke van Sprundel2016-10-11T12:59:21+00:00October 24th, 2013|Tags: ASPIRE, beekeeping sector, Ethiopia|

Since the inception phase of the programme to develop Ethiopia’s beekeeping sector was finished, ProFound introduced its 4-step programme to facilitate market access: Market analysis and company audits GAP analyses Marketing strategies Trade fair participation and matchmaking Earlier this year, ProFound already presented the results of its market analysis to stakeholders in Ethiopia and organised a workshop on the same topic. In August, the first 7 companies were audited by ProFound and its partners. The audits showed some interesting results. Many of the companies have ambitious marketing plans and some of them are close to realising their goals in the [Read more]

Launch of ASPIRE programme in Ethiopia

Aafke van Sprundel2016-11-01T16:28:14+00:00April 11th, 2013|Tags: ASPIRE, beekeeping sector, Ethiopia|

On March 28, the programme to develop Ethiopia’s beekeeping sector was launched officially. ProFound was not only in Ethiopia to witness the launch and discuss programme management with its partners, but also to deliver first results. A round table discussion initiated a Quality Assurance Scheme covering the entire value chain. Companies, government representatives, sector organisations, research institutes and consultants brainstormed on the Quality Assurance Scheme to prepare a list of actions, which will be followed up by the newly established Quality Assurance taskforce. ProFound also provided a three-day workshop to introduce representatives of diverse companies and sector organisations to market [Read more]