marketing strategy Archives

Paving Colombia’s way to the international cocoa market

profound2019-03-01T15:08:51+00:00September 19th, 2018|Tags: Cocoa, Columbia, Columbia + Competitiva, marketing strategy, Swisscontact, value chain analysis|

ProFound’s senior consultant Gustavo Ferro spent the last few weeks in Colombia, where he has worked in different activities of Swisscontact’s Colombia + Competitiva (C+C) programme. Gustavo is part of Swisscontact’s Swiss Expert Network (SEN), and has been advising on C+C’s specialty cocoa projects. The specialty cocoa sector in Colombia has an enormous potential to thrive. The country has a pallet of around 9 cocoa-producing regions with diverse agro-climatic and social characteristics. Colombia’s cocoa bean production reached new records in 2017, at over 60 thousand tonnes. Challenges in Colombia's cocoa bean exports At the moment, only around 20% of Colombia’s [Read more]

Market entry for Ethiopian honey processors

Kasper Kerver and Jesse Bloemendaal of ProFound held a 3-day marketing strategy workshop for Ethiopian bee product processors in Addis Ababa. After short theoretical introductions of the different topics in a marketing strategy, the participants of the workshop developed their own marketing strategies through exercises and private counselling sessions with the consultants. This workshop was the kick-off for a long-term commitment by ProFound to support companies with their marketing strategy and business planning. Entrepreneurs delivering a high-quality marketing strategy are invited to participate in local and international trade fairs and other matchmaking opportunities. The first participants of the workshop have [Read more]