The results of the CBI pavilion at Vitafoods 2018 made it clear: Vitafoods continues to lead when it comes to ingredients for healthy foods, food supplements and herbal medicine. The fair held 7-9 May in Geneva received 1,100 exhibitors across different ingredient categories and 21,000 corporate visitors. The show is on the frontline of emerging industry trends: the convergence between food and pharma, new ingredients, new delivery systems and the emergence of personalised nutrition.
The 6 participants from South Africa and Pakistan made 350 high-quality business contacts resulting in 8 fixed orders and 46 potential orders. This was their last CBI-supported participation. But the results gave the companies confidence to make plans on continued market entry in Europe: either at Vitafoods or other fairs such as Biofach and Health Ingredients Europe.
ProFound will continue to support the companies in following up on their business leads, as well as making plans for their future in Europe. Do you want to join Vitafoods next year?
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