ProEcuador seminars: quinoa and chocolate

2016-11-01T16:28:14+00:00June 28th, 2013|Tags: , , , , |

ProFound’s consultant Robbie Hogervorst recently conducted two dissemination workshops in Quino, Ecuador. These were a follow-up activity of market intelligence products developed by ProFound for ProEcuador and Ecuadorian SME exporters of quinoa and chocolate. In close coordination with ProEcuador and CBI product experts, around 40 companies were provided with the highlights of these studies. Subjects discussed included product requirements and development trends, marketing requirements, legislative requirements, market trends, market channels and segments and promotion trends. Based on these highlights, the trainers discussed market entry and product development options. Through different group assignments, the companies reviewed their product portfolio and capacities [Read more]

ProFound talks apples and oranges in Colombia

2016-11-01T16:28:14+00:00March 25th, 2013|Tags: , , , |

In the first week of March, ProFound participated in Proexport’s seminar Condiciones de acceso para productos agroindustriales en la Unión Europea, which was conducted in 5 cities across Colombia - and broadcasted live to 15 additional cities. The seminar was organised in the framework of the Free Trade Agreement signed between Colombia and the European Union in 2012, and aimed to inform exporters of current and future opportunities for agro-industrial products in the EU market. ProFound’s presentation addressed the European market for tropical and exotic fruits from Colombia, highlighting the relevant characteristics, trends & developments, market channels and buyer requirements [Read more]

Market Intelligence Cashew Nuts for CBI & IDH

2013-01-03T15:11:25+00:00January 3rd, 2013|Tags: , , |

By request of CBI, ProFound has made a detailed & tailored analysis of European markets for sustainably-produced cashew nuts. This analysis was done in the framework of a pilot programme of IDH, with the ambition that in the next few years 20% of the cashew nuts imported into the Europe will be sustainably produced! The global results of this study have been recently published on IDH's website.

Tailored Market Intelligence: CBI & Pro Ecuador

2016-11-01T16:28:14+00:00December 18th, 2012|Tags: , , , , |

ProFound has started up tailored studies for CBI and PROECUADOR, the Institute for the Promotion of Exports and Investments in Ecuador. ProFound will research export opportunities for two sectors:chocolate and quinoa; both appealing, but also challenging markets. For chocolate, it is difficult for developing country exporters to engage directly with EU retailers and consumers due to hurdles such as marketing and distribution costs. At the same time, quinoa sales in Europe remain limited, and are highly dominated by Peru and Bolivia. Therefore, ProFound will pay specific attention on how to position Ecuadorian exporters on these markets. These studies are conducted [Read more]

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