Market Readiness Workshop Series

Market Readiness Webinar Series Market Readiness Online Workshop - 2023 Edition Getting started with international trade and understanding the export market THE PROGRAM Week 1 EXPORT MARKETING STRATEGY Market research for business development Company gap analysis Internationalisation strategy Week 2 QUEST FOR BUYERS Customer journey of buyers Documentation requirements Quoting, pricing, and finding buyers Week 3 COMPLIANCE REQUIREMENTS Food safety Good manufacturing practices Getting your product market ready Week 4 NON-LEGAL COMPLIANCE REQUIREMENTS Insights into buyer expectations Social certification for competitive edge Logistics [Read more]

2023-06-07T09:24:11+00:00March 21st, 2023|
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Meet DLG Naturals – Marula Oil exporter at the Organic Africa Pavilion 2022

In this article, we want to introduce you to DLG Naturals, producers of Marula Oil, who will be co-exhibiting at BioFach 2022. BioFach will take place in Nuremberg Germany from the 26nd to the 29th of July this year. About DLG Naturals DLG Naturals is an industry-leading natural cosmetic oil producer and wholesaler with facilities in southern African and America. They produce cosmetic oil at their Botswana production facility and source botanicals from a vast network of vetted southern and east African companies. They use sustainable business to uplift the rural poor in southern Africa. Their vertical integration [Read more]

2022-07-19T10:58:22+00:00July 11th, 2022|
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About ProFound

About Us The global system of supply and demand for food, health and cosmetic products is coming under increasing pressure from the impacts of climate change, population increase with a growing demand from limited resources, and changing diets and trends. Consumers are more and more aware of these changing circumstances and hence seek reassurance from companies that they are managing their supply chains in a transparent and sustainable way. Our goal is to disrupt and transform local, regional and international food and ingredient supply chains into transparent, equitable and sustainable market systems. Aim is to not only [Read more]

2022-01-13T03:06:26+00:00January 12th, 2022|
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It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

  Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

2021-08-17T13:40:35+00:00August 17th, 2021|
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Internship Communications & B2B Marketing

We are looking for an intern Communications & B2B Marketing, interested in international trade, development and sustainability. Who we are “Local income generation and sustainable sourcing by linking natural ingredients producers to the market” ProFound is a consultancy. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for natural ingredients for food, cosmetics and health. ProFound assists entrepreneurs in emerging markets in the natural ingredients sector. We help to capture economic opportunities from production to market entry. We aim for local development [Read more]

2021-07-23T08:32:54+00:00July 23rd, 2021|
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Are you ready to export to international markets? – Export Readiness Assessment

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]

2023-05-23T09:21:18+00:00May 5th, 2021|
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