Are you ready to export to international markets? – Introducing ProFound’s Export Readiness Assessment

2021-05-05T12:58:39+00:00May 5th, 2021|Tags: , , , , , |

  So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. In this article, we introduce you to the main components of ProFound’s Export Readiness Assessment (click here to know more about our solutions) and we guide you on how to conduct a self-assessment [Read more]

Should your company export to the EU? – 6 key opportunities and assumptions to consider

2021-05-03T13:56:30+00:00April 29th, 2021|Tags: , , , , |

  Exporting to the EU or other international markets can be a great business idea for your company, but this will require an initial investment and a good understanding of why your company should export. Do you know if your company should export to the EU or other international markets? Is it really a good business idea for your products? Watch our 5-minute video and learn about some assumptions and opportunities for companies that want to export to international markets. Watch the video https://www.youtube.com/watch?v=k79dxTnQRQQ   6 key opportunities and assumptions to consider First of all, the decision to [Read more]

The market potential of Cameroon´s Penja pepper

2020-11-03T08:23:41+00:00November 2nd, 2020|Tags: , , , , , , , , |

The market potential of Cameroon´s Penja Pepper Project update: Exporting Penja pepper from Cameroon to the United Kingdom and other European countries We recently completed our study on the market potential of Cameroon´s Penja pepper. In this blog, we share some insights from this study and highlight the main opportunities and challenges of the market. This study was assigned by the United Kingdom Trade Partnership Programme (UKTP) of the International Trade Centre (ITC). The main objective was to analyse the current and potential European and UK market for Penja Pepper. Beyond the study, we also focused on providing practical [Read more]

ProFound will link Gums and Resins collectors to markets

2020-07-29T08:03:21+00:00July 29th, 2020|Tags: , , , , , , , , , , |

ProFound is proud to announce that we recently won the tender for a programme focusing on Gums and Resins, supported by GIZ – Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH Ethiopia. The GIZ Programme is called “Strengthening Drought Resilience in the Arid and Semi-Arid Lowlands of Ethiopia (SDR-ASAL)”. Amongst other objectives, the programme aims at building capacities amongst Government institutions and partners in the field of planning and natural resource management and utilization. The Gums and Resins market in Ethiopia Gums and Resins such as Frankincense, Myrrh, Gum Arabic play an important role in the daily life of many Ethiopians. [Read more]

Building our expertise for coffee and cocoa sectors

2020-03-04T11:36:58+00:00November 27th, 2019|Tags: , , , , |

We shared earlier this year that CBI chose ProFound to conduct their new market intellingence on coffee and cocoa sectors. An essential part of our coffee and cocoa market intelligence work for CBI is to gather first-hand information. For instance, we collect the market information through company visits and events. Visiting companies in Switzerland Lisanne Groothuis and associate consultant Gustavo Ferro went to Switzerland in November to visit companies active in coffee and cocoa sectors. Our consultants spoke with representatives of Pronatec, a sustainable sourcing company specialized in cocoa and other ingredients. They also met with micro-roaster Röstlabor, one [Read more]

Facilitating market access for natural ingredients for cosmetics from Colombia

2019-10-04T02:32:37+00:00October 3rd, 2019|Tags: , , , , , , , , , |

To support the Colombia + Competitiva (C+C) programme from Swisscontact Colombia, ProFound consultants Jolanda van Hal, Lisanne Groothuis and Gustavo Ferro are developing a roadmap for the natural ingredients for cosmetics sector in Colombia. In addition, they provide individual coaching for three projects in the C+C programme that aim to export specific natural ingredients for cosmetics; sacha inchi oil, Magdalena River nut oil and annatto extract. Our consultants spent the last few weeks in Colombia, where they organised a workshop on the European market for cosmetic ingredients for stakeholders in the Colombian sector. Moreover, they identified key challenges and opportunities in Colombian [Read more]

ProFound wins CBI tenders: market intelligence on cocoa and coffee sectors

2020-03-04T09:58:27+00:00June 7th, 2019|Tags: , , , , |

CBI chose ProFound to conduct their new market research on the coffee and cocoa sectors. For the next four years, our expert in coffee and cocoa, Lisanne Groothuis and Gustavo Ferro, are investigating these sectors. The aim is to strengthen the competitive position of coffee and cocoa producers and exporters. For these studies we analyse key and emerging trade flows between producing countries and the European market. We also look at the main trends in the European coffee and cocoa sectors. Using these inputs, we carefully set out all buyer requirements and give practical tips to producers and exporters. [Read more]

Training the Foreign Trade Chamber in Market Analysis

2020-03-04T10:06:25+00:00June 5th, 2019|Tags: , , , , |

Did you know that Bosnia and Herzegovina (BiH) has various promising products to offer to the global market? The Foreign Trade Chamber (FTC) in BiH is making sure that people around the world are aware of the opportunities that the country has to offer. Such as its range of essential oils. ProFound, through the trade promotion programme of our partner SIPPO, supports Foreign Trade Chamber. The aim is to improve the services of FTC to its members. Delivery of Market Intelligence will be a new service to help FTC's members find the best match between market needs and their [Read more]

Tunisian and Balkan BSOs’ steep learning curve at HI/NI trade fair Frankfurt

2019-04-12T14:15:56+00:00December 5th, 2018|Tags: , , , , , , |

ProFound’s senior consultant Gustavo Ferro attended the Health Ingredients / Natural Ingredients trade fair in Frankfurt. He was supporting SIPPO in a series of capacity-building activities for Business Support Organisations from Tunisia and the Balkans. For example learning from orientation meetings with European buyers as well as competing suppliers and support organisations such as CBI. In addition to visiting the trade fair itself, the BSOs met with the European Spice Association (ESA) in Bonn and with the European Federation of Essential Oils to explore synergies and channels for future collaboration. Gustavo is working together with SIPPO’s external experts Teresa Hüttenhofer and Andrew [Read more]

Re-enforcing Jatamansi trade in Nepal

2020-03-04T10:50:08+00:00October 18th, 2018|Tags: , , , , , , , |

The project “Succeeding with CITES: Sustainable and equitable Jatamansi trade from Nepal” was just launched in Kathmandu, Nepal. This project address the sustainability and legality of international trade of the medicinal plant Nardostachys grandiflora (Jatamansi). ProFound consultant Jolanda van Hal attended the launch: Great to see the strong support in Nepal from private sector companies and governmental organisations such as the Department of Plant and Resources and Ministry of Forests and Environment. This bodes well for our aim to develop equitable and sustainable Jatamansi trade from Nepal. At the launch, Dr. Bishwa Nath Oli, Secretary of the Ministry of Forests and Environment, [Read more]