Healthy Green Choice Archives

Green Rhino tackles food safety issues in Kenya with Healthy Green Choice

Kenyan companies face severe mistrust issues on the domestic and international markets. This dates from a few years back, when products were rejected by European markets despite carrying labels. European tests revealed metal and pesticides residues. Healthy Green Choice: a new activity to develop food safety solutions ProFound’s sister company Green Rhino is accelerating its activities in Kenya. This month, Bert-Jan Ottens and James Sablerolles joined Operations Manager Stella Maina in Nairobi to further develop ‘Healthy Green Choice’ food safety solutions. "It has become clear we are looking at long-term collaboration with partners in Kenya to work on traceable [Read more]

ProFound commits to demand driven models to improve food safety in Kenya

profound2017-09-05T16:02:56+00:00September 5th, 2017|Tags: certification, Food safety, fresh fruits and vegetables, Healthy Green Choice, Kenya, traceability|

Consumer demand for safe fruits and vegetables in Kenya is continuously growing. However, supplies of safe food for the domestic market fall way short of this demand. Smallholder producers in Kenya account for around 75% of the total agricultural production, including fresh fruits and vegetables. The vast majority of these smallholder producers are not producing in compliance with minimum food safety requirements, due to capacity gaps and disincentives to comply. The majority of supply is still highly informal and non-transparent, lacking traceability and food safety requirements. Finding opportunities to market safe food in Kenya In July, ProFound’s director Bert-Jan Ottens [Read more]