The market potential of Cameroon´s Penja pepper

2020-11-03T08:23:41+00:00November 2nd, 2020|Tags: , , , , , , , , |

The market potential of Cameroon´s Penja Pepper Project update: Exporting Penja pepper from Cameroon to the United Kingdom and other European countries We recently completed our study on the market potential of Cameroon´s Penja pepper. In this blog, we share some insights from this study and highlight the main opportunities and challenges of the market. This study was assigned by the United Kingdom Trade Partnership Programme (UKTP) of the International Trade Centre (ITC). The main objective was to analyse the current and potential European and UK market for Penja Pepper. Beyond the study, we also focused on providing practical [Read more]

ProFound commits to demand driven models to improve food safety in Kenya

2017-09-05T16:02:56+00:00September 5th, 2017|Tags: , , , , , |

Consumer demand for safe fruits and vegetables in Kenya is continuously growing. However, supplies of safe food for the domestic market fall way short of this demand. Smallholder producers in Kenya account for around 75% of the total agricultural production, including fresh fruits and vegetables. The vast majority of these smallholder producers are not producing in compliance with minimum food safety requirements, due to capacity gaps and disincentives to comply. The majority of supply is still highly informal and non-transparent, lacking traceability and food safety requirements. Finding opportunities to market safe food in Kenya In July, ProFound’s director Bert-Jan Ottens [Read more]