Green Rhino in motion 2019!

2020-01-17T12:31:55+00:00January 17th, 2020|Tags: , |

ProFound’s sister company in Kenya Green Rhino  witnessed much progress in 2019: Training of the Jarine team on value of HGC to aggregators (Green Rhino 2019) We finalised activities under SNV’s ‘Kenya Market-led Horticulture Programme (HortIMPACT)’, working hard on demand and supply side factors to improve food safety issues in Kenya. We organised Producer-Farmer and Consumer Focus Group discussions concerning our focus products tomatoes and leafy vegetables. Moreover, the 3 pilots on food safety protocols with a producer group, a processor, a supermarket and restaurant chain continued. SNV published a report on the projects, named HortIMPACT – [...]

Biofach 2019 – Organic Africa Pavilion breaks records again

2019-04-16T09:33:42+00:00February 27th, 2019|Tags: , , , , , , , , , , , , , |

From 13-16 February, the 22 exhibitors at our largest Organic Africa Pavilion yet met with almost 1,100 business leads. The pavilion included exhibitors from Madagascar, South Africa, Ghana, Zimbabwe, Tanzania, Kenya, Namibia and Mozambique. Both Botswana and the Comoros made their debut at BioFach.  "The added value is huge. It's helping us as a platform to showcase our products to this incredible market, where people are coming from all around the world." - Serge Rajaobelina, Sahanala, exhibitor from Madagascar  The companies displayed natural ingredients for food, cosmetics and health including baobab, honey, fresh papaya, African vegetable oils, spices, medicinal plants, herbal [...]

Organic Africa Pavilion doubles in size: 24 exhibitors at stands 4-359 and 4-571

2019-01-23T15:03:43+00:00January 18th, 2019|Tags: , , , , , , , , , , , , , , , , , |

Back to popular demand, our Organic Africa Pavilion at the BioFach trade fair is bigger than ever. On two Organic Africa Pavilions which total nearly 180m2, we will host 24 exhibitors from 10 countries. The steep increase in market access needs from African suppliers shows the continent's readiness for export.  From 13 - 16 February 2019,  these exhibitors will be ready to meet potential business partners. You can find them at stands 4-359 and 4-571. Stand 4-359 Companies from Ghana, Kenya, Madagascar, South Africa and the Comoros, offering various herbs & spices, citrus peels, cocoa beans, fresh papaya, tiger nuts, and fruit juices and [...]

Green Rhino tackles food safety issues in Kenya with Healthy Green Choice

2019-04-12T15:20:20+00:00May 9th, 2018|Tags: , , , , |

Kenyan companies face severe mistrust issues on the domestic and international markets, dating a few years back, when products were rejected by European markets despite carrying labels. European tests revealed metal and pesticides residues. ProFound’s sister company Green Rhino is accelerating its activities in Kenya. This month, Bert-Jan Ottens and James Sablerolles joined Operations Manager Stella Maina in Nairobi to further develop ‘Healthy Green Choice’ food safety solutions. "It has become clear we are looking at long-term collaboration with partners in Kenya to work on traceable and food-safe value chains. In past weeks, we established working relations with two supermarket [...]

ProFound commits to demand driven models to improve food safety in Kenya

2017-09-05T16:02:56+00:00September 5th, 2017|Tags: , , , , , |

Consumer demand for safe fruits and vegetables in Kenya is continuously growing. However, supplies of safe food for the domestic market fall way short of this demand. Smallholder producers in Kenya account for around 75% of the total agricultural production, including fresh fruits and vegetables. The vast majority of these smallholder producers are not producing in compliance with minimum food safety requirements, due to capacity gaps and disincentives to comply. The majority of supply is still highly informal and non-transparent, lacking traceability and food safety requirements. Finding opportunities to market safe food in Kenya In July, ProFound’s director Bert-Jan Ottens [...]