Market Orientation @Vitafoods Asia in Singapore on BioTrade marketing

September 21st, 2017|

Within the scope of our work on the Regional BioTrade Project Southeast Asia with Helvetas, our senior consultant Robbie Hogervorst supported a Helvetas training mission in Singapore. During the training, selected companies gained insight into their potential to export BioTrade products; learning about buyer and market requirements, BioTrade market trends, and possible trade channels. The companies also learned how to translate their new insights into their marketing plan: How to develop a suitable product, how to promote it, how to price it? This is part of our activities in Business Planning (see our solutions page for more information). During the [...]

Finalising the inception phase of the Regional BioTrade Project

May 3rd, 2017|

Helvetas Swiss Intercooperation and ProFound collaborated closely on an Export Potential Assessment (EPA) in the Regional BioTrade project in Southeast Asia (Vietnam, Laos and Myanmar). Since September 2016, ProFound consultants and Helvetas national teams have identified bottlenecks and possible interventions through desk research, fieldwork and verification missions. ProFound worked together with the Helvetas teams in researching the possibilities for BioTrade. Their help with the desk research, field work and reporting has been very useful in the completion of the inception phase of the project. - Tuan, Le Anh, Deputy Project Manager, Regional BioTrade Project Southeast Asia, Helvetas Vietnam The combination [...]

ProFound´s first verification mission to Vietnam for BioTrade project

January 23rd, 2017|

ProFound consultant Robbie Hogervorst visited Vietnam as part of the Export Potential Assessment for the Regional BioTrade project in Southeast Asia with Helvetas Swiss Intercooperation. At the end of last year, we identified promising BioTrade products from Vietnam, Lao PDR and Myanmar, by assessing their export potential. BioTrade is defined as the trade of products that are native to a country and maintain or enrich its biodiversity. In Vietnam, Robbie and the local Helvetas team verified the outcomes of this research. The team talked to companies and other stakeholders, such as government institutions, through individual interviews and a roundtable. "During [...]

Promising Natural Ingredients in Regional BioTrade Programme Southeast Asia

December 6th, 2016|

ProFound and longstanding partner Klaus Dürbeck Consulting have joined forces with Helvetas Swiss Intercooperation in a SECO-funded Regional BioTrade Programme in Southeast Asia, which started in September 2016. In the first stage of this Programme, we are identifying promising natural ingredients from Vietnam, Lao PDR and Myanmar, by assessing their export potential. Teams in the respective countries are interviewing local companies and stakeholders to provide input from the field. In October 2016, ProFound’s BioTrade expert Bert-Jan Ottens and associate consultant Nuning Barwa travelled to Hanoi to train and prepare these local teams for their fieldwork.   ProFound calculated the Export Potential Index of BioTrade products [...]