Export Readiness Assessment Archives

It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

profound2021-08-17T13:40:35+00:00August 17th, 2021|Tags: Buyer Profiling, Export Marketing, Export Marketing Strategy, Export Readiness Assessment, market access, market analysis, Market entry, matchmaking, product-market matching|

Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

Are you ready to export to international markets? – Export Readiness Assessment

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]