Market entry Archives - Page 11 of 11

CBI’s Natural Ingredients programme in Afghanistan and Pakistan

Aafke van Sprundel2016-11-01T16:28:08+00:00November 15th, 2014|Tags: Afghanistan, CBI, Export Development and Promotion Programme for natural ingredients, Klaus Dürbeck Consulting, Pakistan|

Together with its consortium partner Klaus Dürbeck Consulting (KDC), ProFound has won the tender for the CBI Export Development and Promotion Programmes for Natural Ingredients in Afghanistan and Pakistan. Covering a period of 4 years, the programmes aim to improve the export competitiveness of SMEs in developing countries, through tailored interventions at company and institutional level. The programmes affect the full value chain of the natural ingredients sector. To optimally improve export promotion, CBI integrates different services in the framework of its programmes. The integrated programmes are focused on the key actors, influencers and supporters of the export value chain. Services [Read more]

EXPRO Food Ingredients Asia

Aafke van Sprundel2016-10-11T12:48:43+00:00November 12th, 2014|Tags: CBI, EXPRO, food, IPD|

In the context of CBI's Food Ingredients Programme in Asia, ProFound supported companies from the Philippines, Vietnam, Indonesia and Pakistan during the EXPRO in France and Germany. The participants of the EXPRO focused on a wide range of food ingedients, including processed fruits, coconut oil, tea, coffee, cocoa, honey, spices and herbs, edible nuts and rice. Together with local experts, CBI experts Joost Pierrot and Jeroen Kruft, as well as trainer Julian Lawson Hill, ProFound consultants were responsible for guiding the companies through their market entry strategies. Gustavo Ferro focused on the companies handling processed fruits (incl. cashew nuts and coconut oil), while Kasper Kerver [Read more]

Market entry for Ethiopian honey processors

Aafke van Sprundel2016-10-11T12:55:49+00:00March 4th, 2014|Tags: ASPIRE, beekeeping sector, Ethiopia, marketing strategy|

Kasper Kerver and Jesse Bloemendaal of ProFound held a 3-day marketing strategy workshop for Ethiopian bee product processors in Addis Ababa. After short theoretical introductions of the different topics in a marketing strategy, the participants of the workshop developed their own marketing strategies through exercises and private counselling sessions with the consultants. This workshop was the kick-off for a long-term commitment by ProFound to support companies with their marketing strategy and business planning. Entrepreneurs delivering a high-quality marketing strategy are invited to participate in local and international trade fairs and other matchmaking opportunities. The first participants of the workshop have [Read more]

Making progress in Ethiopia’s beekeeping sector

Aafke van Sprundel2016-10-11T12:59:21+00:00October 24th, 2013|Tags: ASPIRE, beekeeping sector, Ethiopia|

Since the inception phase of the programme to develop Ethiopia’s beekeeping sector was finished, ProFound introduced its 4-step programme to facilitate market access: Market analysis and company audits GAP analyses Marketing strategies Trade fair participation and matchmaking Earlier this year, ProFound already presented the results of its market analysis to stakeholders in Ethiopia and organised a workshop on the same topic. In August, the first 7 companies were audited by ProFound and its partners. The audits showed some interesting results. Many of the companies have ambitious marketing plans and some of them are close to realising their goals in the [Read more]

ProEcuador seminars: quinoa and chocolate

Aafke van Sprundel2016-11-01T16:28:14+00:00June 28th, 2013|Tags: CBI, chocolate, Ecuador, Pro Ecuador, quinoa|

ProFound’s consultant Robbie Hogervorst recently conducted two dissemination workshops in Quino, Ecuador. These were a follow-up activity of market intelligence products developed by ProFound for ProEcuador and Ecuadorian SME exporters of quinoa and chocolate. In close coordination with ProEcuador and CBI product experts, around 40 companies were provided with the highlights of these studies. Subjects discussed included product requirements and development trends, marketing requirements, legislative requirements, market trends, market channels and segments and promotion trends. Based on these highlights, the trainers discussed market entry and product development options. Through different group assignments, the companies reviewed their product portfolio and capacities [Read more]

Peruvian biodiversity products at in-Cosmetics

Aafke van Sprundel2016-11-01T16:28:14+00:00May 6th, 2013|Tags: Cosmetics, Natural Ingredients, Peru, Promperu|

ProFound guided four Peruvian natural ingredients companies and Promperu at In-Cosmetics in Paris. These companies produce a variety of ingredients based on local biodiversity, including vegetable oils, essential oils and extracts. The visit allowed companies to identify and meet interesting buyers/partners and learn about new trends in the cosmetics market. For Promperu, the visit offered an excellent opportunity to extend its network in Europe with sector support, market information and research institutions, as well as with potential buyers of Peruvian products. ProFound’s cosmetics ingredients consultant Robbie Hogervorst arranged meetings with European producers, traders, distributors and companies transforming raw ingredients into [Read more]

Launch of ASPIRE programme in Ethiopia

Aafke van Sprundel2016-11-01T16:28:14+00:00April 11th, 2013|Tags: ASPIRE, beekeeping sector, Ethiopia|

On March 28, the programme to develop Ethiopia’s beekeeping sector was launched officially. ProFound was not only in Ethiopia to witness the launch and discuss programme management with its partners, but also to deliver first results. A round table discussion initiated a Quality Assurance Scheme covering the entire value chain. Companies, government representatives, sector organisations, research institutes and consultants brainstormed on the Quality Assurance Scheme to prepare a list of actions, which will be followed up by the newly established Quality Assurance taskforce. ProFound also provided a three-day workshop to introduce representatives of diverse companies and sector organisations to market [Read more]