It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

2021-08-17T13:40:35+00:00August 17th, 2021|Tags: , , , , , , , , |

  Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

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Are you ready to export to international markets? – Export Readiness Assessment

2023-05-23T09:21:18+00:00May 5th, 2021|Tags: , , , , , |

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]

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Should your company export to the EU? – 6 key opportunities and assumptions to consider

2021-05-03T13:56:30+00:00April 29th, 2021|Tags: , , , , |

  Exporting to the EU or other international markets can be a great business idea for your company, but this will require an initial investment and a good understanding of why your company should export. Do you know if your company should export to the EU or other international markets? Is it really a good business idea for your products? Watch our 5-minute video and learn about some assumptions and opportunities for companies that want to export to international markets. Watch the video https://www.youtube.com/watch?v=k79dxTnQRQQ   6 key opportunities and assumptions to consider First of all, the decision to [Read more]

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Linking Sri Lankan agricultural exporters to international markets

2021-03-23T11:10:24+00:00March 22nd, 2021|Tags: , , , , , , , , , , |

  Linking Sri Lankan agricultural exporters to international markets Between November 2020 and March 2021, ProFound senior advisors Bert-Jan Ottens and Kasper Kerver worked on a project with the "GLX Garage", a business development programme for SMEs exploring international markets in the sectors of food, agriculture, travel, design, and energy sectors. The main role of Bert-Jan and Kasper was to support the Sri Lankan agricultural exporters with the development of their export strategy and linking them to international markets. The GLX Garage The GLX Garage supports and creates avenues for sustainable companies with a strong interest and need [Read more]

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The market potential of Cameroon´s Penja pepper

2020-11-03T08:23:41+00:00November 2nd, 2020|Tags: , , , , , , , , |

The market potential of Cameroon´s Penja Pepper Project update: Exporting Penja pepper from Cameroon to the United Kingdom and other European countries We recently completed our study on the market potential of Cameroon´s Penja pepper. In this blog, we share some insights from this study and highlight the main opportunities and challenges of the market. This study was assigned by the United Kingdom Trade Partnership Programme (UKTP) of the International Trade Centre (ITC). The main objective was to analyse the current and potential European and UK market for Penja Pepper. Beyond the study, we also focused on providing practical [Read more]

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Central America – A Multisectoral Value Chain Analysis

2019-03-28T11:44:37+00:00July 6th, 2018|Tags: , , , , , |

Coffee, cacao, (fresh and processed) fruit and vegetables, as well as fish and seafood: they are a few of the most demanded products on the European food market. They are also among the most important export products for Central America. As such, many exporters in the region are still looking for opportunities and often dream of Europe as key market. Europe is perceived as an ideal destination for high-quality products and premium prices.  Also, European buyers show great interest in products from Central America: The region furnishes complex, high-altitude Arabica coffees with multiple social and ecological certifications which match European [Read more]

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