Market entry Archives - Page 3 of 11

Linking organic Vietnamese suppliers to the EU market
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Linking organic Vietnamese suppliers to the EU market

profound2022-02-17T11:03:51+00:00October 27th, 2021|Tags: AGBA, Biotrade, CRED, Export Marketing, market access, matchmaking, product-market matching, Vietnam|

Meet six new Vietnamese suppliers of organic natural ingredients. From White, Black and Red Pepper, Star anise and other spices for which Vietnam is known, to coconut-based ingredients, all these suppliers have several internationally recognized sustainability certificates. Read the article below to find out more about these six companies and immerse yourself in the world of pure, natural, and organic spices, coconut products and nuts. Meet the suppliers - Watch the video https://www.youtube.com/watch?v=n8iIVwUyN_w Linking organic Vietnamese suppliers to the EU market As part of our long-term collaboration with the Centre for Rural Economic Development (CRED), ProFound is [Read more]

It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?
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It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

profound2021-08-17T13:40:35+00:00August 17th, 2021|Tags: Buyer Profiling, Export Marketing, Export Marketing Strategy, Export Readiness Assessment, market access, market analysis, Market entry, matchmaking, product-market matching|

Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

Internship Communications & B2B Marketing
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Internship Communications & B2B Marketing

profound2021-07-23T08:32:54+00:00July 23rd, 2021|Tags: communications, market access, marketing, organic, supply chain analysis, traineeship|

We are looking for an intern Communications & B2B Marketing, interested in international trade, development and sustainability. Who we are “Local income generation and sustainable sourcing by linking natural ingredients producers to the market” ProFound is a consultancy. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for natural ingredients for food, cosmetics and health. ProFound assists entrepreneurs in emerging markets in the natural ingredients sector. We help to capture economic opportunities from production to market entry. We aim for local development [Read more]

Linking Ethiopian Gums and Resins to international markets
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Linking Ethiopian Gums and Resins to international markets

profound2021-06-10T09:35:51+00:00May 11th, 2021|Tags: Compliance, Ethiopia, fairtrade, Frankincense, GIZ, Gum Acacia, Gum Arabic, Gums and Resins, Market entry, Myrrh, organic, supply chain analysis, sustainable sourcing|

For the last ten months, ProFound’s experts together with a local Ethiopian team have been working on establishing sustainable Gums and Resins supply chains in Ethiopia and linking them to international markets. As the project is coming to an end we want to share with you some of our main achievements and learnings. Strengthening Drought Resilience in the Arid and Semi-Arid Lowlands of Ethiopia (SDR-ASAL) Ethiopia's rural areas face enormous environmental and socio-economic challenges that put the livelihoods of small farmers and pastoralists at risk (Humboldt Universität Zu Berlin, 2017). These environmental pressures have become evident through the [Read more]

Are you ready to export to international markets? – Export Readiness Assessment
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Are you ready to export to international markets? – Export Readiness Assessment

profound2023-05-23T09:21:18+00:00May 5th, 2021|Tags: Export Marketing, Export Marketing Strategy, Export Readiness Assessment, market access, market analysis, product-market matching|

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]

Should your company export to the EU? – 6 key opportunities and assumptions to consider
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Should your company export to the EU? – 6 key opportunities and assumptions to consider

profound2021-05-03T13:56:30+00:00April 29th, 2021|Tags: Export Marketing, Export Marketing Strategy, market access, market analysis, product-market matching|

Exporting to the EU or other international markets can be a great business idea for your company, but this will require an initial investment and a good understanding of why your company should export. Do you know if your company should export to the EU or other international markets? Is it really a good business idea for your products? Watch our 5-minute video and learn about some assumptions and opportunities for companies that want to export to international markets. Watch the video https://www.youtube.com/watch?v=k79dxTnQRQQ 6 key opportunities and assumptions to consider First of all, the decision to [Read more]

Linking Sri Lankan agricultural exporters to international markets
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Linking Sri Lankan agricultural exporters to international markets

profound2021-03-23T11:10:24+00:00March 22nd, 2021|Tags: cinnamon, coconut, Export Marketing, Export Marketing Strategy, jackfruit, market access, market analysis, matchmaking, product-market matching, spices, Sri-Lanka|

Linking Sri Lankan agricultural exporters to international markets Between November 2020 and March 2021, ProFound senior advisors Bert-Jan Ottens and Kasper Kerver worked on a project with the "GLX Garage", a business development programme for SMEs exploring international markets in the sectors of food, agriculture, travel, design, and energy sectors. The main role of Bert-Jan and Kasper was to support the Sri Lankan agricultural exporters with the development of their export strategy and linking them to international markets. The GLX Garage The GLX Garage supports and creates avenues for sustainable companies with a strong interest and need [Read more]

Flour producers at the Organic Africa Pavilion 2021
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Flour producers at the Organic Africa Pavilion 2021

profound2021-02-08T19:54:13+00:00February 8th, 2021|Tags: Biofach, flour, Ghana, organic, Organic Africa Pavilion, São Tomé and Príncipe|

Flour producers at the Organic Africa Pavilion 2021 This year, ProFound will be presenting two flour producers at the Organic Africa Pavilion 2021. Read the article below to know more about Fluta Non from São Tomé and Príncipe and Green Acres from Ghana. Fluta Non About Fluta Non Fluta Non is a social enterprise committed to the enhancement of agroforestry in São Tomé and Príncipe by supporting the production and processing of the products into dehydrated flours. Fluta Non “Our fruit” (in Forro, local language), processes many products into flour, including banana (4 varieties), bread fruit, jackfruit, [Read more]

Black and White Pepper at the Organic Africa Pavilion 2021
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Black and White Pepper at the Organic Africa Pavilion 2021

profound2021-02-08T20:04:44+00:00February 8th, 2021|Tags: Biofach, Black pepper, organic, Organic Africa Pavilion, pepper, São Tomé and Príncipe, White pepper|

Black and White Pepper at the Organic Africa Pavilion 2021 This year, ProFound will be presenting Black and White Pepper at the Organic Africa Pavilion 2021. Read the article below to know more about CEPIBA and their pepper from São Tomé and Príncipe. CEPIBA Pepper has been cultivated in São Tomé and Príncipe for a long time. The islands have an agroecological setting that has always favored the cultivation of pepper and vanilla. As agriculture was dominated by cocoa and coffee, pepper was not promoted until recently. It is now grown in small plots as a cash [Read more]

Meet Baobab Products Mozambique at the Organic Africa Pavilion 2021
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Meet Baobab Products Mozambique at the Organic Africa Pavilion 2021

profound2021-02-08T20:07:53+00:00February 8th, 2021|Tags: baobab, baobab powder, Biofach, Mozambique, organic, Organic Africa Pavilion|

Meet Baobab Products Mozambique at the Organic Africa Pavilion 2021 This year, ProFound will be presenting Baobab Products Mozambique at the Organic Africa Pavilion 20211. Read the article below to know more about the company and their baobab fruit powder. Baobab Products Mozambique (BPM) About Baobab Products Mozambique (BPM) Baobab Products Mozambique was set up by Eco-MICAIA Ltd, a social enterprise working to create market opportunities for smallholders and primary producers. BPM was established in 2015 to provide women baobab collectors with a better, fairer market for their fruit. In the last five years, BPM has grown to [Read more]