Successful Vitafoods exhibition: 280 new business contacts

2020-07-23T07:41:39+00:00May 31st, 2017|Tags: , , , |

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities covered by our market entry  solution. The seven companies were well prepared to [Read more]

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ProFound @Vitafoods 2017: CBI stand J116

2017-05-31T11:51:57+00:00April 21st, 2017|Tags: , , , , |

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [Read more]

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Focus on innovation, natural and sustainability at in-cosmetics

2017-05-31T11:51:26+00:00April 14th, 2017|Tags: , , , , |

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [Read more]

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Adding value to rice products in Pakistan and Cambodia

2019-04-16T11:49:29+00:00April 3rd, 2017|Tags: , , , |

Pakistan and Cambodia are among the largest rice producers in the world. They are already some of the biggest suppliers to Europe with brown and milled rice. However, their industries for value added rice products lag behind global competitors. On behalf of CBI, ProFound and ingredient expert Freek Jan Koekoek are working on a feasibility study to find out how to change this situation and find opportunities to develop the rice industries in Pakistan and Cambodia. Global competitors India and Thailand are both much better than Pakistan and Cambodia at adding value to rice products. India and Thailand produce more competitive rice varieties, and also [Read more]

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Now online: European market opportunities for tea, coffee, cocoa, spices and herbs

2017-05-31T11:49:09+00:00March 16th, 2017|Tags: , , , |

Are you looking for opportunities on the European market for tea, coffee, cocoa, spices and herbs? Our work for CBI in these sectors can now be downloaded from the CBI website. Here, you can find information on market trends, requirements and competitive sources. The analyses also identify opportunities in specific countries, such as Italy and Germany, and for specific products, such as specialty tea and coffee, vanilla, pepper and cloves. Looking for opportunities for other natural ingredients? On the CBI website, you can also download our analyses for: Honey and Sweeteners, Natural Food Additives, Natural Ingredients for Cosmetics, Natural Ingredients for [Read more]

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BioFach 2017: The Organic Africa Pavilion celebrates African diversity

2019-04-12T15:11:43+00:00February 24th, 2017|Tags: , , , , |

In the second year of the Organic Africa Pavilion at BioFach, ProFound brought a mix of African culture and professionalism. The pavilion’s 15 exhibitors from Ethiopia, Ghana, Senegal, Burkina Faso, Zimbabwe and Mozambique displayed high-quality organic ingredients, including baobab, honey, cocoa, coffee, fresh papaya, desert date oil, neem oil and dried mango. Our authentic Ethiopian coffee ceremony, organised with the Ethiopian consulate, attracted visitors and energised business-making. The participants of the Organic Africa Pavilion had excellent visibility at BioFach, and the response from visitors was inspiring. We reached more than 750 business contacts during the 4 days, of which 65% [Read more]

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ProFound at BioFach: bringing organic suppliers from Africa and Pakistan

2018-02-22T10:31:37+00:00January 26th, 2017|Tags: , , , , |

From 15 to 18 February, ProFound will manage the Organic Africa Pavilion with 15 organic suppliers. We will also launch an innovative integrated certification tool with the FairWild Foundation and support three Pakistani suppliers at the CBI stand. Going to BioFach? Read on to see where to find us. 15 suppliers at Organic Africa Pavilion – stand 4-269 The Organic Africa Pavilion is back at BioFach 2017. This year we present 15 suppliers from Burkina Faso, Ethiopia, Ghana, Mozambique and Zimbabwe. The exhibitors will bring high quality products from all over the continent. From exciting and innovative products such as baobab, [Read more]

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Discussing market access with coffee roasters in Colombia

2019-04-16T14:57:29+00:00November 29th, 2016|Tags: , , , |

What was once perceived as impossible is now gradually taking shape. Colombian roasters have built the confidence and skills to pioneer on a highly competitive market. And they are now equipped with a map of the market and the tools to work on their individual roadmaps within the CBI programme on Speciality Roasted Coffee in Colombia. To support CBI’s programme, ProFound cooperated with expert Rafael Valcarce in producing a Tailored Intelligence to support Colombian coffee roasters in accessing the European market. This study was disseminated in Colombia (Bogotá and Pereira) to the target audience in October 2016, followed by in-depth [Read more]

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Four lessons learned to develop natural ingredients sector strategy for South Africa

2017-05-31T11:37:34+00:00November 3rd, 2016|Tags: , , , |

After two years of identifying bottlenecks to export for South African natural ingredients suppliers, a sector strategy is taking shape. The strategy tackles issues such as conflicting government policies, a lack of cooperation in the sector, and access to finance. “The third strategic workshop of DTI and CBI on Natural Ingredients in South Africa, on the 28th of October, brought together all relevant stakeholders to agree on a strategy for the sector.” - Robbie Hogervorst, senior consultant at ProFound This strategy defines actions needed to develop a business enabling environment for the sector: at the level of legislation, sustainable supply [Read more]

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ProFound market research natural alternatives to sugar: Lucuma and Yacon opportunities

2017-03-16T09:01:14+00:00September 2nd, 2016|Tags: , , , , |

ProFound supports developing country exporters to bring their natural ingredient to the European market, providing market information regarding specific products that have a potential on the market. As more consumers are interested in a healthy diet, and as refined sugar has developed a bad name among several consumer groups, natural alternative sweeteners are an interesting product group. We therefore expect that lucuma and yacon will become more popular among European consumers. We have spoken to European importers and retailers of natural sweeteners and visited the ‘Free From Food’ fair in Amsterdam to discuss the European market of natural sweeteners with [Read more]

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