News items

Addressing support needs of South African health ingredients companies

2017-09-14T13:53:47+00:00August 15th, 2017|Tags: , , , |

ProFound consultant Robbie Hogervorst visited five health ingredients companies during a two week mission to South Africa. With each company, he discussed their company needs for the coming year and developed an action plan to solve these issues. These five companies are all part of the CBI's program Natural Ingredients for Health products. In this program, ProFound works together with our partner Sandra Kruger & Associates. Company support needs Even though the companies are different in terms of their products, markets and capacities, they share several needs, including: Certification requirements according to market and buyer needs, both in terms of voluntary and [Read more]

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Ethiopian honey value chains become stronger

2019-04-16T12:20:33+00:00August 2nd, 2017|Tags: , , , , |

ProFound and its partners SNV, Enclude and EAB are developing solutions together with processors in Ethiopia to improve the quality of their honey. Some solutions only require strict application of Standard Operating Procedures within the processing facility. Other solutions require intense cooperation with beekeepers. See our story on organic honey from Ethiopia to learn more about our work with beekeepers in Ethiopia. During a training by ProFound's consultant Kasper Kerver, processors and supporting institutions such as the Ministry of Livestock and Fisheries and the Agricultural Transformation Agency learned how honey exporters can set and meet quality expectations of their (international) buyers. [Read more]

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Spices and herbs buyers stress the importance of sustainable sourcing

2017-06-21T13:19:44+00:00June 8th, 2017|Tags: , , |

At ProFound, we highly value direct contact with buyers. We use our extensive and international network of buyers and other industry experts to always know what’s going on in the market. ProFound consultant Sharifa Zaidi visited two spices and herbs companies, VNK Herbs and Euroma, to discuss the latest market developments. She will use these insights in the Spices and Herbs market analysis for CBI – Centre for the Promotion of Imports from developing countries. See our Market Analysis solution for more information. Both VNK Herbs and Euroma confirmed our findings that sustainability is a key topic in the spices [Read more]

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Successful Vitafoods exhibition: 280 new business contacts

2020-07-23T07:41:39+00:00May 31st, 2017|Tags: , , , |

During Vitafoods 2017, ProFound supported seven exporters from South Africa and Pakistan at the CBI stand. We helped the exhibitors launch their products on the global health and nutraceutical ingredients market. The trade fair in Geneva was a success, the companies made 280 new business contacts. They have many potential leads to pursue. ProFound supported the exhibitors in presenting their products and company attractively and professionally. We linked them to buyers from Europe and beyond. Trade fair support and B2B Matchmaking are some of our activities covered by our market entry  solution. The seven companies were well prepared to [Read more]

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ProFound Market Potential Tool now covers both US and European market

2019-03-28T11:45:59+00:00May 3rd, 2017|Tags: , , |

ProFound continues to tailor its products to the real needs of the natural ingredients sector. With our market potential tool, now expanded to the US market, we can do a quick assessment of natural ingredients’ potential on the European or American markets. The tool covers cosmetics, food, food supplements, pharmaceuticals and herbal medicine. The development of this tool stems from ProFound’s tradition to provide Market Analysis solutions to natural ingredient companies. With more than 25 years of expertise, we have access to numerous sources and contacts which enable us to base our conclusions on market realities.  “ProFound identified which of our products had [Read more]

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Finalising the inception phase of the Regional BioTrade Project

2017-08-16T10:31:31+00:00May 3rd, 2017|Tags: , , , , |

Helvetas Swiss Intercooperation and ProFound collaborated closely on an Export Potential Assessment (EPA) in the Regional BioTrade project in Southeast Asia (Vietnam, Laos and Myanmar). Since September 2016, ProFound consultants and Helvetas national teams have identified bottlenecks and possible interventions through desk research, fieldwork and verification missions. ProFound worked together with the Helvetas teams in researching the possibilities for BioTrade. Their help with the desk research, field work and reporting has been very useful in the completion of the inception phase of the project. - Tuan, Le Anh, Deputy Project Manager, Regional BioTrade Project Southeast Asia, Helvetas Vietnam The combination [Read more]

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ProFound wins World Bank tender: Developing Economic Clusters in Eastern Indonesia

2019-04-16T12:04:08+00:00May 2nd, 2017|Tags: , , , |

ProFound won a World Bank tender, together with our Indonesian partners Setara Foundation and several experts from the Gadjah Mada University. In the coming six months, we will develop strategies for innovative clusters of economic activity with key Eastern Indonesian agricultural products. This is one of our activities in Market Analysis (see our Solutions page for more information). “Together with our partners, we have unique expertise in adding value to agricultural production and identifying Indonesian potential products for export markets, as well as in SME development. Our recommended strategies will bear relevance for both the national and international context.” – [Read more]

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ProFound @Vitafoods 2017: CBI stand J116

2017-05-31T11:51:57+00:00April 21st, 2017|Tags: , , , , |

Vitafoods Europe is expecting more than 18,500 visitors and 1,000 exhibitors to its annual trade fair in Geneva, Switzerland. From 9-11 May, the trade fair will bring together companies from the entire global nutraceutical supply chain. CBI will be there to introduce seven natural ingredient suppliers to the market. At the stand, ProFound will offer trade fair support, one of our activities in Market Access (See our Solutions page for more information). You can find ProFound consultant Robbie Hogervorst at CBI stand J116, together with seven companies from Pakistan and South Africa. The exhibitors are all part of CBI’s export [Read more]

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Focus on innovation, natural and sustainability at in-cosmetics

2017-05-31T11:51:26+00:00April 14th, 2017|Tags: , , , , |

In-cosmetics is the world’s most important trade fair for cosmetic ingredients and the place to pick up on the latest trends in cosmetics. From 4-6 April, almost 9,000 visitors came to see the 780 exhibitors at the trade fair in London. ProFound consultant Robbie Hogervorst joined the CBI team with cosmetic ingredient expert Andrew Jones to support 19 companies. These are part of the CBI export coaching programmes in South Africa, Colombia, Peru and Indonesia. Trade Fair Support is one of ProFound’s activities in Market Access (See our Solutions page for more information). “Renowned buyers placed orders with CBI exhibitors at in-cosmetics. R&D, marketing [Read more]

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Adding value to rice products in Pakistan and Cambodia

2019-04-16T11:49:29+00:00April 3rd, 2017|Tags: , , , |

Pakistan and Cambodia are among the largest rice producers in the world. They are already some of the biggest suppliers to Europe with brown and milled rice. However, their industries for value added rice products lag behind global competitors. On behalf of CBI, ProFound and ingredient expert Freek Jan Koekoek are working on a feasibility study to find out how to change this situation and find opportunities to develop the rice industries in Pakistan and Cambodia. Global competitors India and Thailand are both much better than Pakistan and Cambodia at adding value to rice products. India and Thailand produce more competitive rice varieties, and also [Read more]

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