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Research and value chain development: Internship at ProFound!
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Research and value chain development: Internship at ProFound!

profound2022-02-17T09:48:25+00:00February 17th, 2022|Tags: communications, market access, marketing, organic, supply chain analysis, traineeship|

We are looking for an intern to work on our research and value chain development activities, interested in international trade, development and sustainability. Who we are ProFound is an international consultancy company. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for agro-biodiverse products and natural ingredients. ProFound assists entrepreneurs in emerging markets. We help to capture economic opportunities from production to market entry. We aim for local development that lasts: adding value for producers and sustaining local biodiversity. Our value [Read more]

Sustainability, Development and International Trade: Internship Communications & B2B Marketing
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Sustainability, Development and International Trade: Internship Communications & B2B Marketing

profound2021-11-26T13:53:49+00:00November 26th, 2021|Tags: communications, market access, marketing, organic, supply chain analysis, traineeship|

We are looking for an intern to work on our Communications & B2B Marketing activities, interested in international trade, development and sustainability. Who we are ProFound is an international consultancy company. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for agro-biodiverse products and natural ingredients . ProFound assists entrepreneurs in emerging markets. We help to capture economic opportunities from production to market entry. We aim for local development that lasts: adding value for producers and sustaining local biodiversity. Our value [Read more]

2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever
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2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever

profound2021-11-25T09:41:13+00:00November 25th, 2021|Tags: Cosmetics, Health, Market entry, market intelligence, Natural Ingredients, organic, sustainability, sustainable beauty|

We’ve asked our consultants Nicolás Caso and Jolanda van Hal to share the main sustainable beauty trends of 2021 and why sustainably sourced natural ingredients for cosmetics are more important than ever. In this article, the two consultants share the main 2021 trends, how sustainability certifications are becoming essential to succeed in international markets, and how to meet the growing demands of international buyers. 2021 Sustainable Beauty Trends: Why sustainably sourced natural ingredients for cosmetics are more important than ever 2021 has also been an important year in terms of sustainability in the cosmetic sector. Sustainable sourcing [Read more]

Linking organic Vietnamese suppliers to the EU market
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Linking organic Vietnamese suppliers to the EU market

profound2022-02-17T11:03:51+00:00October 27th, 2021|Tags: AGBA, Biotrade, CRED, Export Marketing, market access, matchmaking, product-market matching, Vietnam|

Meet six new Vietnamese suppliers of organic natural ingredients. From White, Black and Red Pepper, Star anise and other spices for which Vietnam is known, to coconut-based ingredients, all these suppliers have several internationally recognized sustainability certificates. Read the article below to find out more about these six companies and immerse yourself in the world of pure, natural, and organic spices, coconut products and nuts. Meet the suppliers - Watch the video https://www.youtube.com/watch?v=n8iIVwUyN_w Linking organic Vietnamese suppliers to the EU market As part of our long-term collaboration with the Centre for Rural Economic Development (CRED), ProFound is [Read more]

It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?
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It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

profound2021-08-17T13:40:35+00:00August 17th, 2021|Tags: Buyer Profiling, Export Marketing, Export Marketing Strategy, Export Readiness Assessment, market access, market analysis, Market entry, matchmaking, product-market matching|

Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

Internship Communications & B2B Marketing
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Internship Communications & B2B Marketing

profound2021-07-23T08:32:54+00:00July 23rd, 2021|Tags: communications, market access, marketing, organic, supply chain analysis, traineeship|

We are looking for an intern Communications & B2B Marketing, interested in international trade, development and sustainability. Who we are “Local income generation and sustainable sourcing by linking natural ingredients producers to the market” ProFound is a consultancy. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for natural ingredients for food, cosmetics and health. ProFound assists entrepreneurs in emerging markets in the natural ingredients sector. We help to capture economic opportunities from production to market entry. We aim for local development [Read more]

Linking Ethiopian Gums and Resins to international markets
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Linking Ethiopian Gums and Resins to international markets

profound2021-06-10T09:35:51+00:00May 11th, 2021|Tags: Compliance, Ethiopia, fairtrade, Frankincense, GIZ, Gum Acacia, Gum Arabic, Gums and Resins, Market entry, Myrrh, organic, supply chain analysis, sustainable sourcing|

For the last ten months, ProFound’s experts together with a local Ethiopian team have been working on establishing sustainable Gums and Resins supply chains in Ethiopia and linking them to international markets. As the project is coming to an end we want to share with you some of our main achievements and learnings. Strengthening Drought Resilience in the Arid and Semi-Arid Lowlands of Ethiopia (SDR-ASAL) Ethiopia's rural areas face enormous environmental and socio-economic challenges that put the livelihoods of small farmers and pastoralists at risk (Humboldt Universität Zu Berlin, 2017). These environmental pressures have become evident through the [Read more]

Are you ready to export to international markets? – Export Readiness Assessment
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Are you ready to export to international markets? – Export Readiness Assessment

profound2023-05-23T09:21:18+00:00May 5th, 2021|Tags: Export Marketing, Export Marketing Strategy, Export Readiness Assessment, market access, market analysis, product-market matching|

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]

Should your company export to the EU? – 6 key opportunities and assumptions to consider
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Should your company export to the EU? – 6 key opportunities and assumptions to consider

profound2021-05-03T13:56:30+00:00April 29th, 2021|Tags: Export Marketing, Export Marketing Strategy, market access, market analysis, product-market matching|

Exporting to the EU or other international markets can be a great business idea for your company, but this will require an initial investment and a good understanding of why your company should export. Do you know if your company should export to the EU or other international markets? Is it really a good business idea for your products? Watch our 5-minute video and learn about some assumptions and opportunities for companies that want to export to international markets. Watch the video https://www.youtube.com/watch?v=k79dxTnQRQQ 6 key opportunities and assumptions to consider First of all, the decision to [Read more]

Boosting sustainable and equitable trade of Jatamansi
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Boosting sustainable and equitable trade of Jatamansi

profound2021-11-25T07:13:38+00:00April 22nd, 2021|Tags: ANSAB, aromatherapy, CITES, Darwin Initiative, essential oil, FairWild, Jatamansi, Nepal, sustainable sourcing, TRAFFIC|

Sustainable and equitable trade of Jatamansi For the last three years, ProFound´s consultant Jolanda van Hal worked together with our partners TRAFFIC International and ANSAB on the project “Succeeding with CITES: Sustainable and equitable trade of Jatamansi from Nepal”. This project, funded by the Darwin Initiative through the UK Government, just came to an end. Time to reflect on it and share its main achievements. About Jatamansi Jatamansi (Nardostachys grandiflora) only grows naturally in the Himalayan range, mainly in Nepal, India and China. The root of this plant is used in traditional medicine. Its essential oil is also [Read more]