Creating Good Jobs in Ethiopia

2022-11-24T08:46:24+00:00November 22nd, 2022|Tags: , , , , , , , , , , |

Export and Business Development for Ethiopian Agribusinesses The backbone of the Ethiopian economy is agriculture, which provides employment for approximately 68% of the working population and represents 30% of GDP. With over 40% of the Ethiopian population being under the age of 15, the Ethiopian government must facilitate the creation of millions of jobs a year to ensure the reduction in the labour surplus. Consequently, and for the past two decades, the Ethiopian government’s strategy for economic development is the structural transformation of the economy from low- to high-productivity agriculture, value-addition and industrialisation. In conjunction with the GIZ project, [Read more]

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Social certification Trends

2022-06-14T08:24:40+00:00June 14th, 2022|Tags: , , , , , , , |

  Social issues across global value chains have received more attention over the past years. Standards serve as a tool to ensure good social practices. But with over 400 sustainability schemes to choose from, how do you find the best one for your business? ProFound consultants Lisanne Groothuis and Jolanda van Hal researched just that. On behalf of CBI, the Center for the Promotion of Imports from developing countries, they identified current trends in social standards, compared the main standards on the market and developed guidelines to help exporters find the best one for them. The study and webinar [Read more]

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How to choose the right social certification for my company?

2022-07-05T09:56:42+00:00June 14th, 2022|Tags: , , , , , , , |

As an exporter, you should choose a social certification standard that fits your company best. To determine which standard fits your needs you will need to determine your objectives and compare the different standards available to see which one helps you meet them. We have developed three important steps to guide you on this process. Determine your needs and objectives You should look for standards that help you achieve your objective and goal. Maybe you have a buyer that wants you to certify according to a specific standard before you can become a supplier. You can also use standards [Read more]

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Research and value chain development: Internship at ProFound!

2022-02-17T09:48:25+00:00February 17th, 2022|Tags: , , , , , |

  We are looking for an intern to work on our research and value chain development activities, interested in international trade, development and sustainability. Who we are ProFound is an international consultancy company. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for agro-biodiverse products and natural ingredients. ProFound assists entrepreneurs in emerging markets. We help to capture economic opportunities from production to market entry. We aim for local development that lasts: adding value for producers and sustaining local biodiversity. Our value [Read more]

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Sustainability, Development and International Trade: Internship Communications & B2B Marketing

2021-11-26T13:53:49+00:00November 26th, 2021|Tags: , , , , , |

  We are looking for an intern to work on our Communications & B2B Marketing activities, interested in international trade, development and sustainability. Who we are ProFound is an international consultancy company. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for agro-biodiverse products and natural ingredients . ProFound assists entrepreneurs in emerging markets. We help to capture economic opportunities from production to market entry. We aim for local development that lasts: adding value for producers and sustaining local biodiversity. Our value [Read more]

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Linking organic Vietnamese suppliers to the EU market

2022-02-17T11:03:51+00:00October 27th, 2021|Tags: , , , , , , , |

  Meet six new Vietnamese suppliers of organic natural ingredients. From White, Black and Red Pepper, Star anise and other spices for which Vietnam is known, to coconut-based ingredients, all these suppliers have several internationally recognized sustainability certificates. Read the article below to find out more about these six companies and immerse yourself in the world of pure, natural, and organic spices, coconut products and nuts. Meet the suppliers - Watch the video https://www.youtube.com/watch?v=n8iIVwUyN_w Linking organic Vietnamese suppliers to the EU market As part of our long-term collaboration with the Centre for Rural Economic Development (CRED), ProFound is [Read more]

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It’s not about the perfect product, nor the perfect market. It’s about the perfect match. How to profile buyers for your products?

2021-08-17T13:40:35+00:00August 17th, 2021|Tags: , , , , , , , , |

  Once you’ve narrowed down your potential target market to a specific country and segment, you can start looking for potential buyers! However, not all buyers are the same and you should profile your prospects to increase your selling chances. In this article, we introduce 7 criteria to profile your potential buyers. These criteria will prevent you from wasting time on buyers that are not a good fit and will help you better understand the needs of your prospects. Before Buyer Profiling Before you start looking for buyers for your products you should assess whether you are export-ready. [Read more]

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Internship Communications & B2B Marketing

2021-07-23T08:32:54+00:00July 23rd, 2021|Tags: , , , , , |

We are looking for an intern Communications & B2B Marketing, interested in international trade, development and sustainability. Who we are “Local income generation and sustainable sourcing by linking natural ingredients producers to the market” ProFound is a consultancy. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for natural ingredients for food, cosmetics and health. ProFound assists entrepreneurs in emerging markets in the natural ingredients sector. We help to capture economic opportunities from production to market entry. We aim for local development [Read more]

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Linking Ethiopian Gums and Resins to international markets

2021-06-10T09:35:51+00:00May 11th, 2021|Tags: , , , , , , , , , , , , |

  For the last ten months, ProFound’s experts together with a local Ethiopian team have been working on establishing sustainable Gums and Resins supply chains in Ethiopia and linking them to international markets. As the project is coming to an end we want to share with you some of our main achievements and learnings. Strengthening Drought Resilience in the Arid and Semi-Arid Lowlands of Ethiopia (SDR-ASAL) Ethiopia's rural areas face enormous environmental and socio-economic challenges that put the livelihoods of small farmers and pastoralists at risk (Humboldt Universität Zu Berlin, 2017). These environmental pressures have become evident through the [Read more]

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Are you ready to export to international markets? – Export Readiness Assessment

2023-05-23T09:21:18+00:00May 5th, 2021|Tags: , , , , , |

So, you have decided to start exporting to international markets. But, are you ready for this challenge? Assessing whether your business is ready to export is a complex process and should be supported by an export marketing expert. As a first step, however, you can do a simple self-assessment to determine if your business is heading in the right direction to be ready to export. Go to Export Readiness Self-Assessment Conducting a self-assessment of your company’s export readiness When doing the self-assessment, four key areas of your business should be evaluated: Management and the organisation, Marketing and [Read more]

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